1 + 1 = 3

Brand Activations,
Delivered by Our Growing Team

The experiential marketing experts from AXLE Brand and Cramer have joined forces.

From highly-regulated B2B industries like healthcare and financial services to fast-moving B2C industries, global brands are rapidly expanding their investments in experiential marketing.

Brands that are looking for their marketing investments to achieve more have turned to both AXLE Brand and Cramer, one of the nation's premier brand experience agencies. So we joined forces.

By building upon what we are known for — the reputation we’ve built through the projects we have successfully delivered and the awards we have won — and by aligning our capabilities, the combined teams at Cramer will continue to deliver results that our clients love.

Bigger. Faster. Stronger. Bolder.

Through the last decade, AXLE Brand has delivered Promotional Marketing, Mobile Marketing, Promotional Vehicles, and Displays and Exhibits for their clients. AXLE’s work includes award-winning activations for global brands, including Blue Cross Blue Shield, National Cable and Telecom, the National Football League, Yahoo!, and many others.

Together, as Cramer, we now bring our clients the support of a full-service marketing agency.

Cramer and AXLE's collaboration on the launch of GoPure.

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Expanded Brand Activations Capabilities

By joining forces with AXLE Brand, the Cramer team has resident expertise leading the five major types of brand activations:

  1. Activations at Third-party Events, including non-traditional exhibits and on-site brand experiences
  2. Asset Marketing, including retail events, hospitality, and trade show support
  3. Mobile Marketing, including mobile tours, popups, and product demonstrations
  4. Buzz Marketing, including stunts, entertainment, and social campaign extensions
  5. Field Marketing, including sampling, street teams, and ambassador programs

Snuggle's SnugMobile. Sets records. Wins coveted 2016 EX Award.

Read the Story

Full-Service Offerings for Marketers

In addition to our growing Brand Activation capabilities, you will now find AXLE Brand involved across all of Cramer’s client initiatives.

Cramer’s full set of offerings includes:

  1. Meetings and Events, including user conferences, sales kickoffs, leadership meetings, employee summits, and more
  2. Brand Activations, as noted above
  3. Campaigns, including demand generation and audience acquisition, account-based marketing initiatives, internal communications, launches, and brand building
  4. Community and Ambassador Programs
  5. Video, as driven by Cramer Motion Studios

Yahoo! Mobile Tour

These offerings are all delivered through Cramer’s unique studio model. In our model, we bring together an uncommon mix of on-demand, multi-disciplinary talent and capabilities. Our model enables a level of responsiveness, control, and agility that purposefully exceeds what's expected from your agencies.


Along with Joe Doyon, the founder of AXLE Brand, our 150-person strong team is ready for what’s next.

If you are looking inspiration for your next initiative, want to dig into the latest trends, or want to discover how Cramer can help you achieve more with your investment, then we’d love to connect.

Let’s go.

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