Catalyst

Issue 1 | March 12, 2015

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

How Monster Won Super Bowl XLIX

We're not here with another "Top 10 Ads of Super Bowl XLIX" list. Instead, we've got 2 scoops of insight into Monster's genius game-ending tweet and their game-winning social media strategy.

Must Reads

cramer.com

11 Breakthrough Experiences in Healthcare

In the first of many lists in our "Breakthrough Experiences" series, you'll find 11 innovations that are either on the verge, or already starting to transform the healthcare industry. Why 11? Because 11 is better than 10.

cramer.com

Who Said Email is Dead and Content is Crap?

In fact, in recent years the dramatic rise of content marketing has only strengthened the importance of email communication. And in the harmonious union between content and email, we expect a powerful marketing medium to continue maturing, growing, and evolving.

f-i.com

What If We Could Rethink Digital Healthcare?

Fantasy Health is looking at an aging system through the lens of progressive disruption to explore the "what if?" Using new technology, Fantasy has developed a platform that centralizes the patient journey, revolutionizing patient-doctor communications, booking and billing processes, adherence, fitness tracking, and just the healthcare experience in general.

contentmarketinginstitute.com

5 Things B2B Buyers Want Your Content To Do

Leave it to CMI to interview over 100 business and IT executives across a variety of industries about their buying journey and what resources they consulted to guide their decision-making process. Here's the top 5 things they had to say about content in the buying experience.

Fringe Ideas

technologyreview.com

Gadgets Are Getting Better at Fooling Your Sense of Touch

A lot is happening in the virtual reality space. Is the company that re-imagined social interaction going to re-invent the medium through which we browse content? Maybe someday we'll start walking around our Facebook feed like we do Google street-view, but the future happening right now is re-imagined touch feedback. And this technology is poised to make virtual reality seem less virtual.

thenextweb.com

Real Innovation Is About Solving Problems, Not Having Ideas

Great ideas can be a total waste of time. Where do you invest your energy when those clever bolts of lightning are striking only days apart? The trick is to start thinking objectively about your ideas and deciding which ones are truly solving for some real problem.

theawl.com

The Next Internet Is TV

"The near-future internet puts the publishing and communications industries in competition with each other for the same confused advertising dollars."

Just Because

just because
explodingkittens.com

Exploding Kittens - A card game for people who are into kittens and explosions and laser beams and sometimes goats

Card game Exploding Kittens is Kickstarter's most backed project of all-time. Their goal? $10,000. Turns out they aimed a little low. 219,382 people kicked in $8,782,571 to ignite a card game revolution and bring Exploding Kittens to dorm room parties, family reunions, and office tables around the world.

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