Catalyst

Issue 15 | September 17, 2015

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

Looking for a good book to read? We've got three.

Introducing the Make It…books—our latest thinking in content, events, and marketing. Download your copies or request the printed versions. Learn how to boost your brand with new approaches to marketing that connects. Discover tactics and platforms to extend your content beyond the ballroom. And dive headfirst into the two megatrends merging to change the marketing landscape. Be ready to take advantage of the next big thing.

Must Reads

cramer.com

How The "Internet of Things" Is Transforming the Landscape of Corporate Events

The event landscape is rapidly changing and the bar is ever-raising. IoT is to blame. Learn how IoT implementation at events can improve both attendee engagement and business intelligence objectives.

cramer.com

Five Essential Ways to Become a Better Presenter

You've heard it before. Surveys say that most people fear public speaking more than death itself. We're here to help.

hbr.org

How Smart, Connected Products Are Transforming Companies

The evolution of products into intelligent, connected devices—which are increasingly embedded in broader systems—is radically reshaping companies and competition. This article, contributed by the CEO of PTC, is a smart dive into this new landscape.

blog.kissmetrics.com

The Marketer’s Guide to Periscope

Periscope still “fresh”, and you (as a marketer) have a huge opportunity to start growing your network. This is guide goes step-by-step into where to start and how to crush it with live video streaming.

Fringe Ideas

theverge.com

Nescafé Declares the Brand Website 'Dead' as It Moves to Tumblr

Nestlé, one of the giants of the food industry, is trying hard to present a human face to its operations and products, and its latest move has been to convert its Nescafé.com website into a Tumblr blog.

techcrunch.com

Amazon, Netflix, Google, Microsoft, Mozilla And Others Partner To Create Next-Gen Video Format

This super group of companies announced that they have formed a new open source alliance — the Alliance for Open Media — with the goal of developing the next generation of royalty-free video formats, codecs and other related technologies.

youtube.com

Hear New York City in 3D Audio

The Verge’s Ryan Manning uses 3Dio’s Free Space microphones to take you on a crazy audio tour through Times Square, New York; a virtual barber shop; and a 360-degree Beck concert.

adage.com

Inside the Hidden Costs of Programmatic

Ad tech does offer marketers nearly magical new powers. But getting useful ads more cheaply than in traditional buying is not one of them.

In case you missed it...

Why Is Gamification an Effective Way to Communicate Your Message?

Playing games and having competitions have always been effective methods of having fun and forming social bonds. The popularity of video and mobile games take this age-old impetus and bring it into the modern age.

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