Introducing the Make It…books—our latest thinking in content, events, and marketing. Download your copies or request the printed versions. Learn how to boost your brand with new approaches to marketing that connects. Discover tactics and platforms to extend your content beyond the ballroom. And dive headfirst into the two megatrends merging to change the marketing landscape. Be ready to take advantage of the next big thing.
How The "Internet of Things" Is Transforming the Landscape of Corporate Events
The event landscape is rapidly changing and the bar is ever-raising. IoT is to blame. Learn how IoT implementation at events can improve both attendee engagement and business intelligence objectives.
Five Essential Ways to Become a Better Presenter
You've heard it before. Surveys say that most people fear public speaking more than death itself. We're here to help.
How Smart, Connected Products Are Transforming Companies
The evolution of products into intelligent, connected devices—which are increasingly embedded in broader systems—is radically reshaping companies and competition. This article, contributed by the CEO of PTC, is a smart dive into this new landscape.
The Marketer’s Guide to Periscope
Periscope still “fresh”, and you (as a marketer) have a huge opportunity to start growing your network. This is guide goes step-by-step into where to start and how to crush it with live video streaming.
Nescafé Declares the Brand Website 'Dead' as It Moves to Tumblr
Nestlé, one of the giants of the food industry, is trying hard to present a human face to its operations and products, and its latest move has been to convert its Nescafé.com website into a Tumblr blog.
Amazon, Netflix, Google, Microsoft, Mozilla And Others Partner To Create Next-Gen Video Format
This super group of companies announced that they have formed a new open source alliance — the Alliance for Open Media — with the goal of developing the next generation of royalty-free video formats, codecs and other related technologies.
Hear New York City in 3D Audio
The Verge’s Ryan Manning uses 3Dio’s Free Space microphones to take you on a crazy audio tour through Times Square, New York; a virtual barber shop; and a 360-degree Beck concert.
Inside the Hidden Costs of Programmatic
Ad tech does offer marketers nearly magical new powers. But getting useful ads more cheaply than in traditional buying is not one of them.
In case you missed it...
Playing games and having competitions have always been effective methods of having fun and forming social bonds. The popularity of video and mobile games take this age-old impetus and bring it into the modern age.