Catalyst

Issue 16 | October 1, 2015

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

Six Translation Technologies To Help You Get Your Message Straight

Globalization isn't always easy. And when you need your message to hit the mark and stick like a gymnast in the Summer Games, you need reliable translation tech. Here are six services, for both the business and personal user, that provide solid machine translation.

Must Reads

eventmarketer.com

Three Ways to Transform Your Brand Ambassadors into Authentic Advocates

Brand ambassadors may be viewed as the face of a brand, but as live experiences continue to flourish, it’s more about what’s inside their head that counts. In today’s experiential climate, brand ambassadors not only need to be knowledgeable, but genuinely invested in the brands they represent.

targetmarketingmag.com

Cramer Agency Spotlight

"What are the most important trends you see in interactive advertising today?" asks Heather Fletcher at Target Marketing Magazine. Find out what Cramer SVP, Solutions, Brent Turner had to say about the proliferation of programmatic advertising, the expansion of marketing technology “stacks,” and more.

skift.com

How the Meetings Industry Is Getting Ready for the Future of Conventions

Since January 2014, more than 50 major tourism and hospitality companies have advocated for the business value of meetings and conventions under the umbrella of the Meetings Mean Business (MMB) coalition. What's next for the MMB and the future of the convention industry?

bizible.com

Turn Down For What: 5 Ways B2B Marketers Can Achieve More From Less

In the frenzy of trying to keep up with new technologies, customer behaviors, and strategies, it’s easy to forget that "less is more" and refining and simplifying is just as, if not more, impactful.

Fringe Ideas

hughmalkin.com

Why No One Has Solved Event Discovery

$22B was spent on admissions to live events in 2014 in the US. Spending on attending events is growing, but 90% of people look for events only once a week or less. Despite this lack of regular visitors event discovery is highly competitive with no clear winner.

theverge.com

Facebook Brings 360-Degree Video to the News Feed With Help From Oculus

For the first time, Facebook has collaborated with its Oculus division to bring a taste of virtual reality to the core product by introducing 360-degree videos to the News Feed.

techcrunch.com

Virtual Reality In Healthcare: Where’s The Innovation?

Virtual reality is no longer just about video gaming; it holds promise as nothing short of revolutionary for just about every other industry, as well. Healthcare for one, is poised for disruption, and VR may be just what the doctor ordered.

growthrocks.com

The New Era Of Growth Hacking Automation

Remember the time you had to do everything by hand? The time you had to take all your customers from a spreadsheet and manually send them a personal email. Luckily, these days have passed.

Just Because

just because
mymodernmet.com

Nature's Megaphone

These gigantic wooden megaphones amplify the quiet sounds of a natural forest. Why? Well, why not? It's nature's symphony!

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