Catalyst

Issue 22 | January 7, 2016

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

What Does "Deep Learning" Software Mean For The Future Of Marketing?

We have begun teaching machines how to understand us, and they are getting scarily good at it. Artificial intelligence is evolving and with it, our abilities as marketers to develop smarter campaigns.

Must Reads

fastcocreate.com

Four Ways Brands Can Make The Most of Cultural Moments

Media fragmentation is accelerating. More devices, more platforms, more networks, and more content mean that there are fewer opportunities for brands to engage with an audience of any scale at any given time.

catalyst.cramer.com

Why Your Company Needs Its Own Branded User Conference

User conferences can build customer loyalty, give you a competitive advantage in your industry, and are notorious for high returns on your investment. Learn about why your company should have it's own user conference next year!

campaignmonitor.com

70 Email Marketing Stats Every Marketer Should Know

Email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of 70 email marketing statistics every marketer needs to know.

bizbash.com

How to Make Fund-Raising Walks More Interactive

United Way made sure its event engaged participants and raised awareness about its fund-raising cause all along the course.

Fringe Ideas

eventmarketer.com

How Jack Daniel’s Motel No. 7 Achieved Record Social Sharing

Jack Daniel’s, the world’s best-selling whiskey brand, in November launched Motel No. 7, a pop-up experience that on its opening night in Brooklyn became the top trending hashtag in New York City.

fastcompany.com

You Can Now Explore 360-Degree Videos On Apple TV, No VR Headset Required

Though 360-degree video has been hot in 2015, the immersive experience has largely been limited to virtual reality headsets, mobile devices, and laptop screens. Now, 360-degree videos are coming to your TV.

fastcompany.com

Report: Snapchat Is Building It's Own Ad Platform

Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform.

blogs.wsj.com

Twitter to Expand Tweet’s 140-Character Limit to 10,000

One of Twitter's most beloved features is set to change: The company is planning to extend its 140-character limit to as many as 10,000, according to a person familiar with the matter.

Just Because

just because
mashable.com

Nutella-Palooza Is a Totally Nuts Festival Dedicated to the Tasty Spread

If you're in absolute love with Nutella and think the delicious chocolate-hazelnut spread deserves to go on everything ever, boy, don't we have news for you.

In case you missed it...

How Second Screen Technology Can Push Your Presentation to the Next Level

We’re on our tablets while watching TV and our iPhones while sitting at our computers. A culture of distracted multi-taskers can make for a bad audience. That is unless, you take advantage of those second screens.

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