Catalyst

Issue 23 | January 21, 2016

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

How to Use Twitter Moments to Enhance Your Event Marketing Strategy

Located beneath the lightening bolt icon on the Twitter dashboard, Twitter Moments is a breaking news feature that allows users to interact with a curated selection of content. This could mean big things for your events.

Must Reads

creativeguerrillamarketing.com

Top 10 Experiential Marketing Trends to Expect in 2016

Here Calum McGuigan, President at Fervent Events, provides his top 10 experiential marketing trends to expect in 2016.

eventmarketer.com

Why the Conference Keynote is Shrinking

Remember keynote speeches with 11,000 people streaming into an auditorium to hear a company ceo expound for two hours on its latest products and growth strategy? Welcome to the keynote in the era of the TED talk.

sumo.com

49 Headline Formulas to Skyrocket Conversions (And Where to Use Them)

When you’re crafting a headline for your content, it’s easy to go overboard. Here are SumoMe's headline formulas, advice on where to use them, and a done-for-you headline generator.

wsj.com

How to Use Snapchat

Don’t leave Snapchat to the millennials! Learn to love the world’s most confusing social network with this guide.

Fringe Ideas

fastcompany.com

Go Inside The Work Of Salvador Dali With Surreal New Virtual Reality Experience

Salvador Dali once said, "Surrealism is destructive, but it destroys only what it considers to be shackles limiting our vision." Perhaps the artist would've said something similar about virtual reality.

washingtonpost.com

The Totes Amazesh Way Millennials Are Changing the English Language

This isn't ridic. Millennials really are changing the English language.

blogs.wsj.com

What Twitter Gains by Expanding the 140-Character Tweet

Twitter's move to expand the character count of tweets may anger loyalists, but it could have big ramifications for the business.

techcrunch.com

Livestream’s $399 Movi Brings Multi-Camera Polish Into A Pocket-Sized Package

If you’re a regular person looking to shoot some video, it’s hard to complain about the many, many options available. But unless you’re a video professional, there’s still one big limitation — you’re probably recording with a single camera. Until Movi.

Just Because

just because
mashable.com

There's an adult jumping castle with life-size ice creams at Sydney Harbour

A fun pop-up installation by Australian ice cream brand Streets.

In case you missed it...

Five Brands Proving B2B Marketing Can Be Emotional and Engaging

While ninety-three percent of business-to-business (B2B) marketers are creating custom content, nearly half (forty-seven percent) struggle to create engaging content. Here are five B2B brands that get content marketing and that you can learn from right now.

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