Catalyst

Issue 26 | March 3, 2016

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

How Our Stories Embody Our Craft: The Catalyst Custom Illustrations

With so many high-quality, royalty-free stock images out there, why take that extra steps and create a custom illustration for every story we publish? Find out now in this interview with the lead creatives on the Catalyst design team.

Must Reads

smma.com

A Home For Ideas: A Preview of Cramer's Renovation

"They wanted a space that would: showcase the Cramer story; attract talent; prioritize studio-based collaboration; cater to global brands, as well as support local ones; and last well into the future."

technologyreview.com

10 Breakthrough Technologies for 2016

Which of today's emerging technologies have a chance at solving a big problem and opening up new opportunities? Here are our picks.

mashable.com

Snapchat Will Now Let You Create Custom Geofilters for Events

Anyone can now make Snapchat a more official part of their special events. The company is rolling out a new "on-demand" geofilter that allows people and businesses to pay for custom filters, which will temporarily appear within the app.

niemanlab.org

What the Guardian Learned From Comparing Facebook Live and Periscope for Event Coverage

For its latest experiment, the newspaper's Mobile Innovation Lab compared the two livestreaming platforms and the engagement generated on each.

Fringe Ideas

mettle.com

How Cramer Created the Liveworx 360 Video Experience

Michael Powers (Creative Director, Cramer), found an easy way to turn the PTC Liveworx Opening Sequence into an immersive 360 video experience. Read about his work with SkyBox Studio now.

adweek.com

McDonald's Is Now Making Happy Meal Boxes that Turn Into Virtual Reality Headsets

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants.

zdnet.com

Top 10 IoT Technologies in Near Term? Wherever You Look, Google Is All Over Them

According to Gartner, the 10 key technology areas they will need to consider for IoT deployments in the next two years include security, analytics, device management, short-range networks, processors, wide-area networks, event-stream processing, platforms, and communication protocols.

ft.com

Facebook Creates 'Social Virtual Reality' Team

Facebook has created a new “social VR” team, led by two video gaming executives, ahead of the launch of its Oculus Rift headset next month.

Just Because

just because
mashable.com

Classic 80s Cartoons Get in the Game With Redesigned NBA Logos

In a related show of great illustration, this is the best cartoon/NBA mashup since Space Jam.

In case you missed it...

How Mobile Apps Can Make Your Conference or Event More Successful

Providing a mobile app for your event has previously been thought of as a value add. Now, it’s a must have.

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