Catalyst

There is an emerging technology that is going to change the way that speakers, audiences, and stages all engage with one another.

Public speaking just got a little easier. Google introduced a new interactive feature on its Slides platform: the simply named Q&A.

Fashion brands have flocked to the desert to capitalize on festival fashion subculture, rolling out festival lines, hosting shop-able runways, activating style bars and generating copious amounts of social media content as a result.

Events are by nature, ephemeral. Experiences that don't last. There's power in that, but there's also value in extending the life of your event by giving it legs in the digital sphere. Which is better?

A recent Gartner report shows larger companies spending more on marketing technology than advertising this year.

At I/O this year, Google displayed its vision for a more ubiquitous and conversational way of interacting with technology.

The rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo for event marketing.

A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.