Catalyst

Issue 35 | July 8, 2016

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

A Beacon of Hope: The Event Intelligence Revolution

Game changing. Revolutionary. Mind-bending potential. There’s no shortage of hyperbole about beacon technology, which has taken the world of event marketing by storm. Dive into the beacon landscape in Cramer's latest white paper exclusive.

Must Reads

fastcompany.com

How To Brainstorm Like A Googler

This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas.

strategy-business.com

10 Principles of Strategic Leadership

How to develop and retain leaders who can guide your organization through times of fundamental change.

eventmarketer.com

4 Ways to Turn Influencer Events into Share-Worthy Adventures

Engaging influencers via live experiences is becoming one of the smartest ways to augment a brand message, but not all influencer events are created equal.

cramer.com

Understanding Beacon Technology and What’s Next

Beacon technology has dramatically shifted the landscape of almost every industry, and the potential for the event marketing world is limitless.

Fringe Ideas

technologyreview.com

Breakthrough Technologies: Conversational Interfaces

Powerful speech technology from China’s leading Internet company makes it much easier to use a smartphone.

mckinsey.com

Digital Globalization: The New Era of Global Flows

Soaring flows of data and information now generate more economic value than the global goods trade.

variety.com

Olympics in VR: NBC to Present 85 Hours of Virtual-Reality Content on Samsung Devices

NBC is leaning into virtual reality — the hot tech flavor of the moment — with plans to pump out some 85 hours of VR programming for the Rio 2016 Summer Olympic Games.

adage.com

Wearable Technology Enters the Workplace

Fitness trackers, virtual-reality gaming headsets, jewelry that delivers text-message alerts. It's lifestyle stuff. But wearable development in the near future depends on more workday equipment.

In case you missed it...

Cramer Forms New Activations Unit; Announces Key Leadership Hire

Tim Owens, former executive at Momentum and MKTG, joins Cramer to lead new Activations unit.

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