Catalyst

Issue 36 | July 20, 2016

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

How Nintendo Brought AR to the Masses and Pokémon Took Over the World, Again

"Pokémon Go" became an overnight viral sensation, with more daily active users than Tinder. What magic did Nintendo discover?

Must Reads

zdnet.com

How Pokemon Go May Help AR's Business Case

Pokemon Go is making augmented reality a household technology. That reality can only help enterprises dabbling in the technology.

eventmarketer.com

Why Brands are Falling in Love with the Maker Movement

The Maker Movement could become a catalyst for a new era in our economy, but maker culture is also an influential platform for brand engagement.

afhboston.org

Boston's Hottest (and Greenest) Event Space is Open for Business

The award-winning AFH EpiCenter was the first in Boston to achieve LEED Platinum certification, or the highest designation for energy sustainable buildings, and it can be yours for the day.

newscred.com

How Disruptive Brands are Defining Their Content Strategies

Beginning with the emergence of the sharing economy, many companies have entered into markets and spaces that were previously dominated by legacy brands and companies and have completely flipped standards around.

Fringe Ideas

thinkwithgoogle.com

What Virtual Reality Will Mean for Advertising

Virtual Reality is going mainstream. Here's what marketers need to know about this game-changing technology.

meetingsnet.com

What Meeting Planners Expect of Venues of the Future

Planners are looking for different meeting space elements today than they were two to five years ago, in order to create meetings that’ll mix things up.

medium.com

7 Chrome Extensions That Will Change Your (Internet) Life

Chrome extensions are like internet unicorn glitter: one little button can make your entire web experience magical. Whether you’ve got terrible grammar or have a tab hoarding problem, there's a Chrome extension for you.

pcmaconvene.org

The Lowdown on Location-Based Event Technology

Beacons. Augmented reality. Virtual site visits. The Internet of Things. With event technology evolving at a rapid pace, should planners wait to see how it all shakes out — or should they hop on board immediately?

In case you missed it...

A Beacon of Hope: The Event Intelligence Revolution

Beacon technology has dramatically shifted the landscape of almost every industry, and the potential for the event marketing world is limitless. Download the latest white paper from Cramer.

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