The key to creating an emotional connection with your potential clientele is through experience-based marketing. No longer is this kind of marketing a tactic used by offbeat companies and advertising teams; interactive event experiences are becoming the mainstream way in which the attention — and loyalty — of consumers are captured.
5 Ways to Inspire, Motivate, and Activate Attendees
How to transform your events from being expensive information-transmitters to meaningful motivational activators.
What Stranger Things and Event Planning Have in Common
Event planners may be surprised to learn that planning an event has more in common with the Netflix hit TV show Stranger Things than you might think.
Cramer Names Debi Kleiman to its Board of Advisors
Debi Kleiman, a veteran marketing executive with decades of global business and marketing leadership, will join Cramer to help guide continued growth and transformation.
Steal These Creative Ideas for Conference Activities
Get inspired by these clever activities that can make your conference more fun and meaningful.
Solving a Big WiFi Hurdle for Meetings, Events, and Activations
More than ever, attendees of live experiences have expanded their use of mobile event apps, personal live streams, and social media. After getting hands-on, this our impression of the new 4G Mega Internet Kit.
Events Apps Take Cues from Tinder and Match.com to Engage Attendees
How can you meet the people you want to meet efficiently when you're attending a conference with 5,000 other people?
The AI & Machine Learning Glossary for Marketers
Machine learning, deep learning, what does it all mean? Read our easy-to-understand definitions of common artificial intelligence (AI) terms.
Rise of the Strategy Machines
While humans may be ahead of computers in the ability to create strategy today, we shouldn’t be complacent about our dominance.
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We have begun teaching machines how to understand us, and they are getting scarily good at it. Artificial intelligence is evolving and with it, our abilities as marketers to develop smarter campaigns.