Catalyst

Issue 41 | September 28, 2016

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

Our Quest to Understand and Push the Limits of 360-Degree Video Technology Took Us to the Top of Kilimanjaro

At 19,341 feet, Mount Kilimanjaro is the highest point in Africa and sounded like a good place to bring a 360-degree camera. That and more as we explore the current state of 360-degree video with Cramer's Director of Streaming Solutions, Vincent Higgins.

Must Reads

cramer.com

Unlocking and Automating Your Untapped Army of Content Promoters and Distributors

As brands look to amplify the reach of their content, Cramer's own Brent Turner unpacks an underused approach that turns a brand’s employees into an army of content syndicators.

mediapost.com

Agency Execs See Augmented Reality Breaking Into Tiered Experiences

When it comes to using augmented reality, executives see opportunities for brand experiences, but also say the medium creates new questions around privacy and regulations.

bizbash.com

Content Marketing World Shows How to Infuse Some Playfulness Into a Conference Program.

Steal worthy ideas from Content Marketing World, which has become one of the top conferences for marketing and communication professionals to learn the latest strategies for developing content that attracts and retains customers.

luxurydaily.com

Experiential Marketing Should Go Beyond Selling

Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.

Fringe Ideas

skift.com

Millennials Don't Talk About Millennials and Neither Should the Meetings Industry

Acknowledging the fatigue around the Millennial conversation in the meetings industry will help shift the industry conversation.

bizbash.com

8 Ways Brands Are Using Virtual Reality at Events

See how this emerging technology is being used at trade shows, product launches, and other events.

wsj.com

Doubts About Digital Ads Rise Over New Revelations

Facebook overestimated the average time people spent watching videos by 80% causing doubts over efficacy.

eventmarketer.com

Live Streaming for Events: Four Ways to Make the Most of It

As live streaming picks up steam, event marketers continue to gain insight on how to perfect their use of the emerging technology.

Just Because

just because
fastcompany.com

The 35 Most Innovative Apps Of The Year

From pizzas that order themselves and AI assistants to design tools that were once only usable on our desktops.

In case you missed it...

Cramer to Present (Twice) at EventTech 2017

We're joining over 1,000 event marketers at the industry’s fastest-growing conference.

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