Catalyst

Issue 45 | November 21, 2016

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

EventTech 2016's Five Big Themes and the Single Question That Blew Everyone's Minds

The must know takeaways and talking points from this year's EventTech conference by Event Marketer.

Must Reads

cramer.com

Snapchat's Perfectly Executed Pop-Ups and Why "Spectacles" Won in a Way Google Glass Couldn't

Snap Inc.'s foray into the hardware space with "Spectacles" is proving buzz-worthy and harkens back to a time when screens didn't get between us and life.

bizbash.com

How This Wearable Tech Device Provides Custom Marketing at Large Events

Hurdl is a text-based platform that creates one-to-one communication between attendees and hosts.

eventmanagerblog.com

10 Examples of Strong “Why Attend” Pages

Attendees often need a little urging to come to your event. To make this easier for all involved, craft a “Why Attend” page.

slideshare.net

Everything Marketers Need to Know About Generation Z

New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more.

Fringe Ideas

blog.instagram.com

New Ways to Share in the Moment

Instagram announces live video on Instagram Stories and disappearing photos and videos for groups and friends in Instagram Direct.

eventmarketer.com

HP Demos Offer Participatory Journeys at Panorama Festival

Immersive technology, multisensory art installations and an engagement strategy that touched many generations catapults HP’s Panorama Festival sponsorship.

arc.applause.com

How GE Digital’s Predix System Will Make Any Machine An Intelligent Asset

The Industrial Internet of Things will build the next generation of platforms.

contently.com

Apps Will Be Dead in 5 Years

One big issue has been hanging over this year’s Web Summit. The sudden decline of apps.

In case you missed it...

From Big Trends to Deep Dives, Here’s What Cramer Presented at EventTech 2016

Get the quick recap and the full slide decks from Cramer's two compelling EventTech 2016 presentations.

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