Catalyst

Issue 48 | January 6, 2017

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

The 2017 Event Technology Landscape by Cramer Has Arrived

The highly-anticipated, annual Event Technology Landscape is here. Discover the latest and best in meetings and events tech to better plan for your 2017 experiences.

Must Reads

cramer.com

The Top 10 Brand Activations of 2016

Brand activations present an invaluable opportunity to invite your consumers into the universe of your brand. Here are ten activation success stories from the past year.

medium.com

Five Creative Trends That Will Dominate 2017

The exponential growth of technology impacts brands on a scale that’s never been seen before, forcing them to act different to get their message across.

cramer.com

2017 Preview: Emerging Event Tech You Should Know About

Start the new year with an understanding of the technology tools and tactics that will shape events such as conferences, trade shows, meetings, and more.

eventmarketer.com

Event Marketing Insights From Harry Potter: The Exhibition

Since it first opened its doors, Harry Potter: The Exhibition has immersed more than four million fans into the world of J.K. Rowling’s iconic character.

Fringe Ideas

bizbash.com

How This App Uses Augmented Reality to Drive Traffic for Events

A new Pokémon Go-like mobile app uses location-based augmented reality to create a treasure hunt with real prizes.

associationsnow.com

Does Your Meeting Need a Chief Experience Officer?

As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. One new possible staff role: chief experience officer.

technologyreview.com

How to Think Like a Futurist

Some technological trends fizzle out while others overturn everything. Author Amy Webb explains how she discerns which ones will go in which direction.

medium.com

A Year in 360: Lessons Learned Shooting Spherical Video Across the Globe

Cool toys and new technology are always a reason to get outside and experiment, but once we figure out how to use these tools, we need to apply them to tell stories.

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