Catalyst

Issue 66 | September 16, 2017

Catalyst delivers breakthrough, behavior-changing, brand experiences to your inbox every other week and is the easiest way to stay on top of the latest in the fusion of marketing, technology, and design. This is the newsletter for the obsessively curious marketer.

Featured Story

Eight Stunning Outdoor Event Venues

Drawing inspiration from music festivals worldwide, consider an awe-inspiring outdoor venue for your next event. Here are eight amazing venues to get the gears spinning!

Must Reads

cramer.com

Large-Scale Stunts, Playification, and Designing Intelligence

This episode of Catalyst features an insightful conversation with Joe Toscano, author of the forthcoming book, Designing Intelligence, and three big trends that experiential marketers need to be on top of.

bizbash.com

How Some Planners Are Using Events to Bring Divided Communities Together

Being able to effectively bring people together has become even more imperative in today’s political climate. Here’s some advice on accomplishing that goal.

fitsmallbusiness.com

25 Inventive Tradeshow Display Ideas to Help You Stand Out

Don't want the same boring old trade show presentation? These unique trade show display ideas will draw people to your booth and leave a lasting impression.

cramer.com

The Rise of Pet-Friendly Hotels and Events Means Meetings May Embrace Man's Best Friend

The consumer activation space has embraced dog-friendly activations, and meetings? Conferences and corporate events may be next.

Fringe Ideas

skift.com

How Facial Recognition Is Shaping the Future of Conferences

High-tech software companies and event production firms are rolling out new technologies, including facial recognition and emotional measurement software.

corbinball.com

Eight Meetings Tech Trends to Watch for 2018

The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

technologyreview.com

10 Breakthrough Technologies 2017

These technologies all have staying power. They will affect the economy and our politics, improve medicine, or influence our culture.

activationideas.com

Taste the Movies

What’s the perfect beverage to go with your movie? Some digital trickery with VR, brain-waves sensors and vending machines lured Chinese movie-goers into trying new flavour combinations.

In case you missed it...

Why Expos and Trade Shows Still Matter

Whether communicating critical messaging, winning new converts, or simply keeping abreast of the goings-on of competitors, there’s few opportunities to accomplish as much as expediently as at a trade show.

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