Catalyst

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Issue 76 | February 4, 2018

Featured Story

2018's Brand Experience Building Blocks

Across industry insights from EventTech, XLIVE, CES, Outdoor Retailer, and more, we've discovered what it takes to build a breakthrough brand experience in 2018.

Must Reads

eventbrite.com

The Event Technology 1,000 Event Creators Will Use in 2018

Do you have the right event technology to deliver a first-rate attendee experience? Are you up to date on the latest trends? The answer to these questions lies in your event technology stack.

chiefmarketer.com

View From The Top

From digital and social to experiential and TV to budget cuts, lead nurturing, demand gen, disruption and more, 20 CMO's sound off on the trends, challenges and opportunities B2C and B2B marketers face in 2018.

cramer.com

How Women Will Help Frame the Dialogue in Events in 2018

The event industry is feeling the influence of this movement, as marketers and event teams take a closer look at their agendas, their speakers, and their message.

bizbash.com

Podcast: Inside the Mind of a Super Bowl Producer

Former N.F.L. event executive Frank Supovitz discusses the logistics—and challenges—behind planning an event seen by 150 million people.

Fringe Ideas

cramer.com

Augmented Reality for Brand Experiences

Cramer's Head of Creative Technology, Lindsay Nie, delivered a mic drop worthy talk at the ARIA (AR in Action) Industry Summit. Dig into her presentation slides to learn about the outlook for AR in brand experiences.

skift.com

The Future of Event Tech Is a Fight for Simplicity

Is the meeting and events space on the cusp of a distribution revolution? There’s still a ton of work to be done, but signs are promising if hotel chains become more engaged.

eventmanagerblog.com

Event Experience Design: The New Way to Craft Winning Attendee Experiences in 2018

Experience design helps create a common vision to guide event design and execution, and carry the event narrative through the phases of the attendee experience.

sohostudiosmiami.com

Why the Anti-Booth is Creating a Buzz

The "anti-booth" trend is creating quite the buzz in trade shows and events as of late. Are you looking for a way to stand out among a sea of the typical 10x10 booths?

Just Because

just because
adweek.com

5 Ads You Don’t Want to Miss During Super Bowl LII

It's the only day of the year when we're actually excited for commercial interruptions. Keep an eye out for these!

In case you missed it...

The Ultimate Guide To Measuring Social Media At Events

How do you know your event social media strategy is working? Or effective? You follow this framework for measuring your event's social impact.

Newsletter The Building Blocks of Brand Experiences in 2018

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