Catalyst

Our newsletter for event and experiential marketers.
Join us.

Issue 80 | April 1, 2018

Featured Story

Experience Planning, AI, and Discovering Your Why: Key Issues From Pharma Forum 2018

Discover the key topics and takeaways from the 14th installment of the world’s leading life sciences meeting management conference, CBI's Pharma Forum 2018.

Must Reads

eventmarketer.com

Insights from Intel on Industry Event Experiences That Stick

Intel took a consumer-centric approach at Sundance that engaged creatives and the public alike, approaching the industry event with people in mind.

thinkwithgoogle.com

Why Creative Bravery Is the New Price of Entry for Brands

Today, bravery isn’t optional. It’s the price of entry for brands as people’s expectations rise and attention becomes harder to capture.

contentmarketinginstitute.co

A Step-by-Step Guide to Audience Development

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader.

cramer.com

Technology and Trends for Life Sciences Meeting and Events

Get the quick recap and full slide deck from Cramer's presentations at Pharma Forum 2018.

Fringe Ideas

skift.com

The Era of Personalization in Event Tech Is Finally Here

Tools are finally emerging that empower event professionals with the insights they need to better understand how attendees operate at events and the value created for sponsors.

theverge.com

Sony’s Wild AR Hologram Tech Continues to Get Better and Better

If Sony finds a way to commercialize this tech, it could pave the way for a unique and novel way to create immersive, collaborative AR experiences.

cramer.com

Event Marketers Rethink Social Media

Social media in events, the “traditional” way of thinking about it, at least, is dead. Changes in sharing behavior are leading event marketers to rethink social media.

jwtintelligence.com

SXSW 2018: Key Trends

As the sun sets on the SXSW conference for another year, we round up some of the themes that emerged.

In case you missed it...

4 Major Healthcare Marketing Trends At The Ad Club's Vital Signs 2018

Aetna, Shire, Cleveland Clinic, BCBSMA, and others took the stage at Vital Signs 2018 to share their insights on the latest in health & wellness marketing.

Newsletter Key Takeaways From The World's Leading Life Sciences Meeting Management Conference

Stay in the loop

Sign up to receive the latest on what we are thinking, reading, and writing.

Unsupported browser: Your browser does not meet modern web standards. See how it scores »