Catalyst

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Issue 82 | April 27, 2018

Featured Story

Generative Artificial Intelligence: What It Is and Where It's Going

Generative artificial intelligence and deep machine learning are set to build on the progress that basic AI has already made across business and personal computing and daily life - and then some.​

Must Reads

chiefmartec.com

Marketing Technology Landscape Supergraphic (2018): The Martech 5000 (actually 6,829)

Like the running of the bulls in Pamplona — an apt simile? — the release of the marketing technology landscape has become a yearly Spring tradition. Here is the 2018 edition of one of the most loved-and-hated slides in marketing.

adage.com

Brands, You're Doing Experiential Marketing Wrong

The blink-and-you'll-miss-it event is all well and good, but it's hardly scalable. So instead of investing in one-off (call them "perishable") events, consider taking a cue from another lifestyle trend: The "sustainable" approach to experiential.

insights.newscred.com

4 Ways B2B Marketers Should Be Using Mobile Video

How much marketers should invest in B2B mobile video in 2018 depends on the nature of their business. Here are four tips for B2B marketers looking to win in video.

818agency.com

Event Content Marketing Is Trending: 8 Things You Can Do Right Now

This just in: Content marketing and building audiences for your trade show, event, or conference is essential. Before, after, and especially during.

Fringe Ideas

adweek.com

Why Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at Coachella

Marriott International had an idea for Coachella in 2017 that no hotel brand had ever attempted before. The brand provided festival attendees and Marriott Rewards members with a chance to stay in one of eight safari-inspired tents.

boscontent.com

Marketers: Show Me Something Unexpected by Creating Your Own

I scroll past most images because I've seen them before. We're all passing around one of the same dozen or so stock photos despite having the ability to produce something different. And as content creators, our collective acceptance of this reality means that our audiences are scrolling right past our content, too.

eventbrite.com

The Most Unusual Event Trends Around the World

Around the globe, events are as unique and unusual as the people who create them. With that variety comes a growth in more niche (sometimes obscure) event trends.

bizbash.com

Why C2 and IMEX Are Teaming Up to Fight Conference Fatigue

C2's Martin Enault discusses the recently announced partnership, and shares why it's crucial for events and meetings to continually reinvent themselves.

Just Because

just because
techcrunch.com

The Eminem AR Show

In case you missed it...

What Does "Deep Learning" Software Mean For The Future Of Marketing?

We have begun teaching machines how to understand us, and they are getting scarily good at it. Artificial intelligence is evolving and with it, our abilities as marketers to develop smarter campaigns.

Newsletter Generative Artificial Intelligence: What It Is and Where It's Going

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