The audience is the most central part of any event, and thinking critically about what role they're playing in molding their own experience gives creators a head start towards turning audiences, into advocates.
How Snapchat's CEO Plans to Conquer the Advertising World
Spiegel will be coming at the ad industry with a whole new perspective—literally. The CEO will be talking at Cannes about one of the key changes Snapchat has inspired in digital video: to think vertically.
Only 4 Percent of Marketers Can Respond to Breaking News and Trends in Real-Time
"According to the report, the most important part of real-time marketing is immediacy. However, the report found making timely responses difficult."
The Internet of Things Is Going to Reshape the B2B Marketing Landscape
Four B2B improvements businesses can realize when using connected devices and the data that they produce.
As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf
The consumer is no longer grounded in one spot, one medium or one homepage—but has become a "liquid consumer" that demands "liquid creativity" from marketers, publishers, agencies or anyone who wants to find them.
Enlightened Brands: Why Brands Must Evolve to a Higher State of Consciousness
People are looking to brands to evolve to a higher state of consciousness by taking real, meaningful, even painful, action to make their lives – and the world we share – better.
2015 Is Getting an Extra Second and That's a Bit of a Problem for the Internet
On June 30th at precisely 23:59:59, the world’s atomic clocks will pause for a single second. Or, to be more precise, they’ll change to the uncharted time of 23:59:60.