Inaugural Ball

Cramer Named to the Chief Marketer 200 List

Finally, an agency list that shines the spotlight on the rest of the marketing mix.

Cramer is proud to be a part of Chief Marketer 200 as "one of the industry’s sharpest B2B agencies."

CM200 is the world’s first and only comprehensive editorial list of the best non-advertising agencies. CM200 features editorial listings and coverage of 200 agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

“The marketing landscape has changed dramatically in the past decade. Advertising is no longer driving the rest of the marketing mix,” says Jessica Heasley, Content Director at Chief Marketer. “Nonadvertising spending is on the rise because it speaks to the wants and needs of today’s customers. The Chief Marketer 200 helps marketing professionals navigate this vibrant and fast-moving community of agencies and gives them insights to seek out the right partners for their brands.”

Chief Marketer’s editors accepted submissions from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.

The 200 agencies selected for this year’s inaugural program are thought leaders in their craft and representative of the best of the marketing industry.

Here's what they had to say about us:

One of the industry’s sharpest B2B agencies, the Boston-area experiential shop offers solid strategic skills across audience engagement, technology integration and content development to its roster of Fortune 500 clients.

Cramer worked with Sanofi Genzyme to create a web series highlighting patients’ day-to-day challenges with multiple sclerosis; a cross-channel media effort improved retention metrics for the brand’s MS therapy.

Lindsay Nie—formerly with Sapient and Digitas—joined the team as head of creative technology, and helped develop Cramer’s Emerging Tech Roadshow, designed to get cutting-edge tech into the hands of event professionals. Art directors run portfolio review nights to connect with college students and recent grads. Cramer also hosts a podcast series for experiential marketers.

Dig into the complete list to further discover the best engagement and activation agencies out there today.

Experiential Marketing Trends

Explore 18 new trends from our collaboration with Event Marketer.

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Kate Romano

Marketing Director / Cramer

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Inside Story Cramer Makes Chief Marketer 200 List

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