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Cramer to Present at the 2017 Experiential Marketing Summit

Along with the former director for PwC and AT&T's innovation labs, we're closing Day One of the largest conference on experiential marketing.

The Experiential Marketing Summit (EMS), a three-day conference packed with emerging trends, best practices, and biggest case studies, is back for 2017.

Created by Event Marketer magazine and hosted entirety at McCormick Place in Chicago, on May 3-5, EMS 2017 will attract over 2,000 marketers from across the Fortune 500 and marketing agencies. The conference will feature 80 sessions taught by senior-level event executives from IBM, Acura, Adobe, American Express, Google, HP, Humana, JetBlue, Microsoft, Pepsi, and Twitter.

Danielle Gorman, account director here at Cramer, will be joined by David Polinchock, a former director of both the PwC's Experience Center and the AT&T's Innovation Lab, to wrap up Day One.

Danielle and David will take the stage to the present and discuss the following session:

Using 'Innovation Labs' to Amp Up Attendee Engagement
Look around at many of the industry’s leading events and you’re likely to see more spotlights on the people who are driving innovation at their company. It’s a trend toward showcasing product development at events, and more and more marketers—and attendees—are seeing value in getting up close and personal with the gurus and the R&D initiatives being workshopped by their brands.
Get an expert perspective from one of the founders of AT&T’s Innovation Lab and former director at PwC’s Experience Center on why brands are expanding their investments into their own labs, innovation hubs and experience centers—and why attendees are flocking to experience them. Walk away with strategies, examples and a sense of the fun and engaging experiences that can be created by tapping into your brand’s internal labs.

We hope to see you — and talk more about this topic — at EMS 2017.

Cannot make it to EMS 2017?
You will also be able to catch a recap of this session, plus our key takeaways and themes from EMS 2017, on an upcoming edition of our podcast.

If you are looking to tap into this opportunity within your own organization, let us know and we'll share our presentation with you.

Experiential Marketing Trends

Explore the first 30 trends from our collaboration with Event Marketer.

Download Volume One

Inside Story Cramer to Present at EMS 2017

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