Connected Vision

Inside the Strategic Partnership Behind ITSMA's Marketing Vision 2017 Conference

In November 2017, we’re gathering with the members of the Information Technology Services Marketing Association (ITSMA) to discuss what’s working, what’s new, and what’s next for B2B marketing.

Back for another year, we are proud to be partnering with ITSMA on their annual Marketing Vision conference. Marketing Vision is the one industry event focused exclusively on marketing excellence and leadership for B2B services and solutions in the connected economy, and this year’s program is better than ever.

During the conference, our clients and partners, including IBM, PwC, Hewlett Packard Enterprise, Salesforce, Juniper Networks, and more, will exchange insight, expand our community, and participate in hands-on workshops.

As a strategic partner with ITSMA, the Cramer teams will be involved throughout this powerful conference. We hope you will join our Motion Studios teams as we capture unexpected conversations, our strategic planning teams as they sharing trends over lunch, and our collaborators at Ambo Studios as they reveal an original interactive art installation.

You will also want to join our very own Brent Turner, SVP Marketing & Technology, and Lindsay Nie, Head of Creative Technology for their workshop:

Experiences that Connect: New Strategies, Designs, and Tools to Energize Face-to-Face Engagement
With the continued adoption of account-based marketing, technology marketers have been investing more in live experiences. Across face-to-face executive meetings to innovation days to customer briefing centers to new types of private events, this workshop will uncover and unpack the emerging strategies, design, and technologies that are changing the role of "live" for technology marketers. With hands-on demos and activities, the team from Cramer - a brand experience agency that partners with global technology brands - will enable you to leave this workshop inspired and able to apply impactful changes to your next initiatives.

Finally, for a small example of the type of insights that will be unpacked during the conference, listen in to our recent podcast conversations with the ITSMA team about Account-based Marketing (ABM) and designing memories.

If you will be at Marketing Vision 2017, drop us an email or connect with us on Twitter, we’d love to connect in-person.

Experiential Marketing Trends

Explore the first 30 trends from our collaboration with Event Marketer.

Download Volume One

Kate Romano

Marketing Director / Cramer

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Inside Story Partnering on ITSMA's Marketing Vision 2017 Conference

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