4 Types of Augmented Reality for Events

Find out about different options to incorporate this developing technology into trade shows, conferences, festivals, and other events.

Augmented reality offers a variety of opportunities for brands and planners at events, from entertainment and customer engagement to education about a company and its products and services.

In a recent interview, Mitra Sorrells of Biz Bash spoke with Cramer's own VP of Solutions, Brent Turner, to explore the different types of augmented reality applications available to consumers and corporations alike when it comes to event marketing.

Learn the differences between, and the use cases of device-based AR, mirror AR, transparent AR, and wearable AR.


Continue reading the full story on BizBash. →

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