How technology is changing the way we plan and experience events
This in-depth, very popular piece on Mashable covered the new roles technology is playing in the events
landscape — key fronts where it's changing the planning and experience
we've come to expect.
Our very own Brent Turner leads off the piece with this quote:
Further down, while discussing data personalization, Brent is once again quoted:
In total, this piece covered eight ways technology is changing events and included key insights from Brian Solis, principal at Altimeter Group, Karen Shackman, founder of Shackman Associates New York, and Leah Green, senior manager of BeachBody Global Events.
Continue reading the full story on Mashable. →
Experiential Marketing Trends
Explore 18 new trends from our collaboration with Event Marketer.
Download Volume Two