How technology is changing the way we plan and experience events

This in-depth, very popular piece on Mashable covered the new roles technology is playing in the events landscape — key fronts where it's changing the planning and experience we've come to expect.

Our very own Brent Turner leads off the piece with this quote:

"Event planners have mostly embraced the shift of thinking about attendees as passive audiences to engaged participants," says Brent Turner, vice president of solutions at Cramer. "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."

Further down, while discussing data personalization, Brent is once again quoted:

"Invites to breakout sessions can be hyper-focused on the interests and demographics of individual attendees," says Turner. "We may even start to see the decline of large events in favor of multiple, smaller events that focus on key data-informed segments."

In total, this piece covered eight ways technology is changing events and included key insights from Brian Solis, principal at Altimeter Group, Karen Shackman, founder of Shackman Associates New York, and Leah Green, senior manager of BeachBody Global Events.

Continue reading the full story on Mashable. →

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