In the first segment, we talk trends with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Responsive Experiences, Events and Robots, and Festivalization of Events.
Finally, we wrap the episode through an in-depth conversation with Beatrice Whelan, global content manager for social media and events at Sage, and author of the popular book, Trending: The Complete Guide to Social Media for Events. Beatrice gives us her unique prospective on how to apply social media to international events, how best to measure social media, and where the trends are going next around social media for events.
Make sure you don’t miss Beatrice’s insights in this podcast and in her book. Pick up your copy today: http://www.socialmediaforevents.com.
If you have feedback on our podcast, ideas for a future episodes, or want to keep the conversation going, we’d love to hear from our listeners.
From the studios of Cramer, across everyone at our agency, thank you for joining us.
We’re already working on the next episode. We’ll be back soon.
A New Marketing Channel
Live social video is transforming how audiences engage with brands. And it's bringing new opportunities for marketers to achieve more.
Download the playbook now.
Unsupported browser: Your browser does not meet modern web standards. See how it scores »