In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Mass Audience Engagement, Brainwear, and Experiential Packaging.
Next up, Cramer's director of experience planning, Aileen Wong, joins strategic planner, Jessica Peterson, to dig into what experiential marketers need to know about brand communities, how these communities are aligning with the changing demands of today's consumers, and — most importantly —the unique opportunities that now exist for experiential marketers and their brand communities.
Finally, Brent returns for an insightful conversation with medical futurist, author of the best-selling book The Patient as CEO, and keynote speaker Robin Farmanfarmaian. With Robin we look at what experiential marketers can learn from the changes in healthcare, including brand strategies, community building, and emerging technologies. For even more from our conversations with Robin, dig into our story on cramer.com.
If you have feedback on our podcast, ideas for future episodes, or want to keep the conversation going, we love to hear from our listeners.
From the studios of Cramer, across everyone at our agency, thank you for joining us.
We’ll be back soon.
Experiential Marketing Trends
Explore Cramer and Event Marketer’s first 30 trends of 2017.
Download Volume One
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