Luxottica, the fashion industry leaders in eyewear, wanted to empower their sales force with a new, global vision. They chose Maui as the backdrop where they would unveil their key platform. In logo design, pre- and post-event engagements, and throughout the event, we paid tribute to the rich culture of Hawaii. The 450 attendees agreed that the inspirations they found at this fashionable event in paradise would stay with them mau loa (forever).
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