An inspired launch with inspiring results
Healthcare leader Siemens asked Cramer to create a marketing campaign to generate excitement and qualified leads for its new mammography system.
Our customer-inspired campaign combined email, dimensional mailers, Facebook, a microsite and nationwide on-site product demos. We devised the “Who Inspires You?” contest, inviting hospitals to submit videos of inspiring healthcare workers.
The campaign not only won awards but also blew past expectations. Siemens beat its own goals by selling 1,000 units of the Mammomat Inspiration in the product’s first year.
For Siemens, for the product, for the consumer, this campaign was truly an inspiration.