The Patient as "Influencer"
Hands-on With Emerging Technology
We have begun teaching machines how to understand us, and they are getting scarily good at it. Artificial intelligence is evolving and with it, our abilities as marketers to develop smarter campaigns.
Putting on an event: it’s a great way to build your audience and make a bold statement for your brand. However, making your event one that stands out can be challenging. What’s the secret recipe for putting on an event people love?
We're on our tablets while watching TV and our iPhones while sitting at our computers. A culture of distracted multi-taskers can make for a bad audience. That is unless, you take advantage of those second screens.
Research & Development
To my right are the wooded wilds of Montana. The wind is blowing quietly through the trees, in the distance is a stunning vista of sprawling mountain foothills, and I’m at a picnic table. In front of me, some guy is feeding beer to a grizzly bear. Where am I again?
Cramer employees get competitive.
Playing games and having competitions have always been effective methods of having fun and forming social bonds. The popularity of video and mobile games take this age-old impetus and bring it into the modern age.
No matter how riveting your subject matter, or how inspiring your event, like all things, in time, it will fade away. If you’re not repackaging event content in different contexts, through different channels, you’re not making the most of your investment.
They are social media savvy, skeptical of traditional mass marketing, and always multitasking. Millennials can be a tough nut to crack. However, there’s something that Gen Y has in common with preceding generations which clever marketers can use to get their message across: nostalgia.
On a daily basis, we see new technologies inventing new ways to connect with people. Still, there’s arguably no better way to communicate your message and generate enthusiasm about your content than in a face-to-face context. It's immediate, visceral, and powerful.
Research & Development
Augmented reality and virtual reality. Related, but different. The two frequently come up in the same conversations and are often confused with one another by the less informed. But the difference is major, and worth explaining.
HIMSS 2015, the annual healthcare IT conference, set new records for attendance, with 43,129 people roaming an exhibit space just under 600,000 square feet. It may also have set records for footsteps recorded by iPhones on an exhibit floor.
2015's HIMSS conference in Chicago, IL, was dominated by a singular megatrend - interoperability. While not a new concept, it is now more important than ever for both the healthcare IT industry, and politicians' vocabulary.
Research & Development
Ever since Facebook bought Oculus Rift, the rise of VR technology has been a white hot topic in the gaming industry. But virtual reality goes far beyond gaming and our recent R&D cycle has been focused on discovering how VR technology will shape the future of brand experiences.
Brands are becoming more transparent, more authentic… just more real. This is especially true in the content marketing and social media space, but the world of live events has been notably behind in this trend.
2009 brought about premonitions and battle cries for the death of email. It had come, it had reigned supreme, but like the Great Roman Empire, it would meet its demise with the rise of social media and mobile communication technologies. Not that the Romans were destroyed by Twitter, but you get it.
There is no doubt that consumer marketing has taken the lead in the digital space and set a very high bar for business-to-business initiatives. Corporate standards, brand constraints, and regulatory environments have, for the most part, restricted the creative, out-of-the-box thinking often found in consumer marketing.
The 4th Annual EventTech conference was recently held at the Bellagio in Las Vegas from November 3–5, 2014. Nestled between a marble courtyard and the casino floor, the world’s largest event technology lab was back—and bigger than ever. Cramer attends every year to learn from peers and to bring knowledge back to Boston that can inspire our 2015 events.
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