Building a Holographic Speaker to Display the Tech Behind the Tunes

One problem that every product marketer is constantly trying to solve is: how do I demonstrate my product in the most effective way? For a leading speaker manufacturer, the answer was holograms.

Do you ever wonder about the people responsible for the deep, crisp, all-encompassing auditory experience you have when you sit inside a luxury vehicle, shut the door to the outside world, and crank up the radio?

About the process it takes to create that sound?

Did you know that in order to get the perfect sound out of the oddly shaped interior of a car, it takes over 20 speakers to balance it all out?

Most consumers have no idea the amount of science and the feats of engineering that go into producing the perfect sound inside your car.

Discovering The Tech Behind The Tunes

When you go to test drive a new car at the dealership. what questions you would typically ask? How many miles per gallon does it get? Is it safe? How many people can it hold? What colors does it come in? Would you even think to ask what kind of speakers the car is packing?

The engineering teams laboring over designing your perfect sounding stereo want this question to be one of the deciding factors in your car buying experience. And in their pursuit of this demanded perfection, they want you to not only hear, but see the sound. To be able to locate all of the various speakers hidden throughout the car. That’s where the holograms come in.

Using a developer’s edition of Microsoft HoloLens, Cramer built a HoloLens app in under two weeks, allowing a global marketing group to experience first-hand what their marketing programs would look like using holograms for product demonstrations.

The application was simple, yet powerful. Place the HoloLens on your face and through the magic of holographic computing and augmented reality, a highly detailed 3D model of a car speaker appeared in front of the speaker grill on a car door. Participants could walk around the door and discover where exactly all of the sound is coming from.

Air tapping your fingers unlocked the potential for interactivity, such as turning on holographic sound waves which emanated from the holo-speakers. The experience was a look at our near future – the one that is being made possible with augmented reality headsets, and the one that will explode in ways hard to imagine once those headsets become less intrusive and more accessible.

Visualizing car speakers is just the starting place.

The next time you buy a car you may be standing in an empty show room designing your very own vehicle. Put on a headset and air swipe to change the model, tap to change to the sports package, double tap to change the color, add rims, or maybe even test just how high you can crank your premium sound system.

Greg Jones

Sr. Associate, Strategy / Cramer

Greg is dedicated to finding new solutions for his client's most challenging digital and live event experiences.

Cramer

We invent, craft, and fuel content-driven experiences that achieve more for global brands.

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