Issue #2

Events and Robots

Personal robots evolve from novelty to strategy.

They took over the show floor at CES, robots that can cut your lawn, watch your children, fold your laundry, and guide you through the airport. But beyond the everyday life use-cases for robotics, marketers can expect a number of new robotic “faces” on-site at events. While on the surface, robots can surprise and delight attendees, giving your event cutting-edge appeal while providing something that’s entertaining and useful, below the surface, robots are poised to disrupt and improve your overall event operations.

Think about the well-known robots out there today. Like Pepper, the humanoid who can touch and express emotion. Or Connie, the robot concierge tested in Hilton hotels that gives guests directions, attractions and other tips to enhance their stay. Or Wally, the robot bellhop, who’s in testing at the Residence Inn by Marriott in Los Angeles, and delivers water, towels, coffee and snacks to hotel guest rooms. And LoweBot, located in San Francisco Lowe’s Home Improvement Stores, that can listen to customers and direct them to the products they need across the store.

In events, the impact of robotics and artificial intelligence is transforming how planners process and interpret data. Take crowd management—real-time analytics collected from roving robots will monitor feedback from session rooms; robots that can generate immediate schedule suggestions, based on the preferences of an attendee; robots that will welcome attendees and register them seamlessly; robots that will generate reams of real-time feedback reports for your staff that give you the organizer unadulterated insights on your attendees’ preferences, desires and dislikes about the show.

With millions of consumers having adopted a voice-enabled assistant device like Amazon’s Echo “Alexa” for use in their home—and UBTech at CES unveiling a Lynx Robot designed to give Alexa a face, body, arms and legs—interactions with robotic interfaces will continue to rise, interactions your attendees will come to expect at events.

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