In our extraordinarily digital, virtual world, in-person events are more important than ever for building human connections. Organizations know that physical presence is an irreplaceable way to build and grow relationships with prospects, customers, employees, interest groups, and public audiences. It goes well beyond eye contact and handshakes—all social instincts are amplified amidst the excitement of the spectacle. Images, music, movement, and speech provide attention-getting stimulation and shared experiences that turn even casual encounters into permanent memories.
So why are we talking about artificial intelligence? Because innovations in AI allow producers to make events more accessible and accommodating. For all the uniquely human creativity that goes into event production, an equal amount of drudgery has traditionally been required to capture and repackage event information to extend its value. AI changes that through quantum reductions in the time lag and cost of transcribing huge amounts of speech, while simultaneously automating summary, organization, and dissemination of key presentation content.
Let’s look more closely into different ways AI tech is being applied in the event industry to minimize effort and maximize value for participants.