Nonadherence leaves patients exposed to poorer health outcomes and reduced quality of life. That’s why we developed a way to provide comprehensive support for multiple sclerosis patients onboarding to Aubagio.
We developed a multichannel communications plan and online patient community that not only helped patients start therapy as prescribed, but also promoted resources to support them throughout their entire treatment journey. Every touchpoint, from email to the doctor’s office, pushed the patient to a proprietary online patient community for further information, inspiration, and engagement.
The program made a positive impact on patient retention. The average unique user session in the online platform exceeded 7 minutes; well above the industry standard of just 2-3 minutes. Additionally, average email.
