Curating a virtual event to capture and keep audience attention is no easy task. CyberArk partnered with Cramer to prove its strength in cybersecurity—and in creating captivating virtual experiences. With “commercial” breaks, interactive games that helped participants absorb the important business information, and even carpool karaoke, CyberArk demonstrated its industry leadership in a human way.
Plus, to equip managers with important state of the business, initiatives, and process information, a pre-event training was scheduled in CyberArk’s offices. But when a mega snowstorm threatened the in-person training, we were able to pivot and host the event in Cramer’s studio space, all within 24 hours.
