Game changing. Revolutionary. Mind-bending potential. There’s no shortage of hyperbole about beacon technology, which has taken the world of event marketing by storm. Dive into the beacon landscape in Cramer's latest white paper exclusive.
How To Brainstorm Like A Googler
This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas.
10 Principles of Strategic Leadership
How to develop and retain leaders who can guide your organization through times of fundamental change.
4 Ways to Turn Influencer Events into Share-Worthy Adventures
Engaging influencers via live experiences is becoming one of the smartest ways to augment a brand message, but not all influencer events are created equal.
Understanding Beacon Technology and What’s Next
Beacon technology has dramatically shifted the landscape of almost every industry, and the potential for the event marketing world is limitless.
Breakthrough Technologies: Conversational Interfaces
Powerful speech technology from China’s leading Internet company makes it much easier to use a smartphone.
Digital Globalization: The New Era of Global Flows
Soaring flows of data and information now generate more economic value than the global goods trade.
Olympics in VR: NBC to Present 85 Hours of Virtual-Reality Content on Samsung Devices
NBC is leaning into virtual reality — the hot tech flavor of the moment — with plans to pump out some 85 hours of VR programming for the Rio 2016 Summer Olympic Games.
Wearable Technology Enters the Workplace
Fitness trackers, virtual-reality gaming headsets, jewelry that delivers text-message alerts. It's lifestyle stuff. But wearable development in the near future depends on more workday equipment.
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Tim Owens, former executive at Momentum and MKTG, joins Cramer to lead new Activations unit.