The highly-anticipated, annual Event Technology Landscape is here. Discover the latest and best in meetings and events tech to better plan for your 2017 experiences.
The Top 10 Brand Activations of 2016
Brand activations present an invaluable opportunity to invite your consumers into the universe of your brand. Here are ten activation success stories from the past year.
Five Creative Trends That Will Dominate 2017
The exponential growth of technology impacts brands on a scale that’s never been seen before, forcing them to act different to get their message across.
2017 Preview: Emerging Event Tech You Should Know About
Start the new year with an understanding of the technology tools and tactics that will shape events such as conferences, trade shows, meetings, and more.
Event Marketing Insights From Harry Potter: The Exhibition
Since it first opened its doors, Harry Potter: The Exhibition has immersed more than four million fans into the world of J.K. Rowling’s iconic character.
How This App Uses Augmented Reality to Drive Traffic for Events
A new Pokémon Go-like mobile app uses location-based augmented reality to create a treasure hunt with real prizes.
Does Your Meeting Need a Chief Experience Officer?
As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. One new possible staff role: chief experience officer.
How to Think Like a Futurist
Some technological trends fizzle out while others overturn everything. Author Amy Webb explains how she discerns which ones will go in which direction.
A Year in 360: Lessons Learned Shooting Spherical Video Across the Globe
Cool toys and new technology are always a reason to get outside and experiment, but once we figure out how to use these tools, we need to apply them to tell stories.