Social media live-streaming is certainly the latest buzzworthy brand medium, but broadcast media has been ironing out the kinks of going LIVE for a long time. Here are five lessons brands can take away from broadcast media.
Festivalization is Transforming How We Build Events
Meetings that were once ballroom-based have moved into hip venues, have incorporated the outdoors, and have a choose-your-own-adventure kind of schedule.
Difference Between Activation Marketing & Experiential Marketing
Closely related to experiential marketing, brand activations use experiential marketing for slightly different purposes than marketing strategies that are made only with experiential schemes.
Transforming Passive Participants into Loyal Ambassadors
How you engage your audience will play a pivotal role in the increase or decrease of event loyalty. Are you doing it right?
The 2017 Community Value and Metrics Report
Research from over 500 community builders that shows you how businesses are currently tracking business value and measurement of their brand communities.
AI Will Make Life Meaningless, Elon Musk Warns
Tech billionaire Elon Musk believes artificial intelligence could be catastrophic for humanity who are set to become a cyborg race .
Personal Robots Evolve from Novelty to Strategy
The impact of robotics and artificial intelligence is transforming how planners process and interpret data.
5 Innovative Tech Tools for Meetings and Events
Check out some of the newest apps, software, and interactive technology for events and experiential marketing.
Here’s What Happens When You Add Scent to Virtual Reality
Researchers want to understand how our interactions with food might change if we can smell it in VR.
Oscars Review: Event Producers Give 2017 Show a "B+"
Event producers from across the country, including Cramer's Amanda Rockwell, discussed what they liked and disliked about the 89th annual Academy Awards.