Catch up on the latest episodes of Cramer and Event Marketer's collaborative podcast, Catalyst, to unpack trends, dig into hot strategies, and have unexpected conversations with today's top experiential marketers.
How Event Marketers Are Recreating the Joys of Childhood Play
We know play is important for kids and their development. But research is pointing to the importance of play among adults to lower stress levels and boost creativity.
What We Learned at Facebook’s Communities Summit Will Renew Your Excitement to Build Community
Mark Zuckerberg just changed Facebook's Mission Statement to focus on communities. What does that mean for the community industry?
Utilizing the Power of Storytelling at Your Next Event
If you’re not using storytelling at your event, you’re missing an opportunity for connection and much more.
Event Marketers Are Putting Sound Front and Center as a Strategy
Have you spent time thinking about what your event or brand sounds like? Event mixtapes and brand playlists are the real deal.
Brainwear, Communities, and Healthcare's Experiential Future
Dig into what experiential marketers need to know about brand communities and tune in for an insightful conversation with medical futurist, author of the best-selling book The Patient as CEO, and keynote speaker Robin Farmanfarmaian.
ThermoReal Lets You Feel Heat, Cold, and Pain in Virtual Reality
ThermoReal wants to take you one step closer into full on virtual reality immersion by making you feel new sensations like heat, cold, and pain
See How YouTube Created Five Distinct Events at One Convention
The online-video service dominated the conversation at this year's VidCon, creating five different events and activations inspired by its new original programming.
Making Sense of Big Data
Capturing and analyzing the vast volume of data that can be collected from meetings can yield insights into how to improve the experience and make meetings more effective.
The Story Behind Lego’s Brilliant Print Ads From the Cannes Festival
Lego makes some of the most delightful advertising around, and this series of print ads from Ogilvy Bangkok are just about perfect, from concept to execution.
In case you missed it...
Medical futurist, healthcare thought leader, and author of The Patient as CEO, Robin Farmanfarmaian talks implications of AR, VR, and live video on patient communications.