B2B marketing strategies continue to evolve as technology advances, buyer-behaviors shift, and marketing objectives move in different directions.
What B2B Buyers Really Care About
40 distinct kinds of value that B2B offerings provide customers organized by objective or subjective value propositions and fit into a pyramid with five levels.
Infographic: The Value of Experiential Marketing
Experiential marketing enables customers to engage with brands in an authentic and memorable way. Live experiences are key to every marketing strategy.
Generating Brand Activations and Engagement at Live Events
In 2016, sponsorship spending on music festival, tours, and venues totaled $1.47 billion dollars. Now more than ever live events are becoming a hub for connecting brands and consumers.
Attendees Are Looking for More Fun
A recent report from The Experience Institute surveyed 8,992 event professionals and confirms attendees are acting more and more like vacationers.
Which of MIT’s 10 Breakthrough Technologies Are Event-Industry Game Changers?
MIT Technology Review just published its annual list of 10 technologies that will shape our world. Here are five with implications for business events.
What Will Be the Next Hot Technology at Life Sciences Events?
Over the past few years, three major themes have been driving change across our community of life sciences meeting and event professionals.
Google’s New Light Field App Is A Tantalizing Look At VR’s Future
Google's amazing use of light fields to capture these still images from the real world has led to one of the most visually stunning VR apps thus far.
Event Marketing and Booking Tools Are Getting Smarter
The disruption in event marketing and distribution is only getting started. As more robust tools emerge that are easier to use, meeting professionals will become empowered in interesting new ways.