Catalyst

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Issue 89 | August 1, 2018

Featured Story

Dawn Celebrates 40 Years Of Wildlife Rescues With A Grand Central Terminal Activation

Dawn wanted to celebrate their 40th year of saving wildlife...in a big way. Through beautiful, immersive projection mapping and content activations, we transformed Grand Central Station into a wildlife experience.

Must Reads

strategy-business.com

The Leadership Maker Movement

A revolution is underway in how we adapt organizations for the fast-changing contexts in which they must operate. We're calling it the leadership maker movement.

intouchsol.com

Pharma Pop-Ups – Are They Right for Your Brand?

Can pharma brands really make use of these Instagrammable, FOMO-addressing techniques for drawing street traffic? Absolutely.

forbes.com

5 Brand Storytelling Tactics That Will Help Inspire Your Next Big Idea

Many companies create short-lived campaigns, but how do you tell stories that build a long-lasting legacy? This interview explores five important tactics.

inc.com

Finding New Competitors Is Good For Your Business. Here's Why

Building a business is hard enough without thinking everyone is out to copy you. Fortunately, there is a silver lining.

Fringe Ideas

zdnet.com

Augmented Reality Is Coming To A Restaurant Near You

I hate opening a menu and finding page after page of entree options. Unfortunately for me, seems it won't be long before the densest menus jump to life in the form of 3D, augmented reality visualizations.

insights.newscred.com

How Projection Mapping Creates Incredible Content Marketing Experiences

Have a look at how these international brands from across industries have made a memorable mark on content and experiential marketing with the use of projection mapping.

medgadget.com

Orthopedic Surgeons are Training in Virtual Reality

The Johnson & Johnson Institute has recently launched a virtual reality training program. The hope is that using virtual reality to learn and practice surgical techniques will help improve clinical outcomes for patients.

digitaltrends.com

MIT’s Bizarre Mask Can Control Your Mood, Make You Feel Aroused Or Anxious

An artist and recent graduate of the MIT Media Lab created a high-tech carnival mask that wraps around a person’s face and changes the way she perceives her own breathing.

In case you missed it...

How Moments Are Moving People

Four ways that the meetings and events industry is embracing the hottest emerging health and wellness trends.

Newsletter Transforming Grand Central Station into a Wildlife Experience

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