Catalyst

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Issue 92 | September 15, 2018

Featured Story

Food Trucks & Beer: Event Strategies For Creating A Cohesive Corporate Culture

How to ensure your sales meeting, brand activation, or user conference becomes a cultural rallying point for your audience.

Must Reads

nytimes.com

Making Old-Fashioned Connections the Newfangled Way

Technology is changing corporate events, and the pace of change is accelerating, and for better or worse, tracking abilities are a significant part of that change.

emarsys.com

Why Experiential Marketing Matters Now More Than Ever Before [Podcast]

Brent Turner, SVP of Solutions at Cramer, a brand experience agency, joins the show to talk about the role that events — interactive, emotional, active events — can play in a digital marketing approach.

skift.com

Events Remain High Priority for Companies Even as Costs Rise

A big opportunity exists for organizations to get smarter about how they spend on events and making the most of the data they produce.

hbr.org

The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth—all while making event management easier and delivering a better customer experience.

Fringe Ideas

technologyreview.com

A Plan to Advance AI by Exploring the Minds of Children

Cognitive science and neuroscience could inspire the next big innovations in artificial intelligence, says the head of an ambitious new MIT-led research project.

pcmaconvene.org

This Is Your Brain on Events

We think that we make decisions based on logic, but unconscious influences affect our behavior and judgment. Understanding that represents a ‘whole new world of opportunity’ for event design.

theringer.com

The Future of Music Festivals Is … the Internet?

The cancellation of several high-profile events and a serious market correction has the industry reconsidering its future. And one long-running festival thinks it has the answer: make festivals into content.

eventmarketer.com

Five Ways to Elevate Events With Augmented Reality

Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.

Just Because

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