Catalyst

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Issue 95 | October 28, 2018

Featured Story

Meeting Planners Combat Ballroom Fatigue with Adventurous Venues

Ballroom fatigue: it’s the meeting world’s elephant in the room. Despite the efficiencies that a ballroom-style event offers planners, today’s attendees with their thirst for new experiences want to spend their time—and money—in a venue that will excite and inspire them.

Must Reads

hbr.org

How Managers Can Make Casual Networking Events More Inclusive

Based on interviews conducted with female leaders who are working to reduce bias in the workplace, these 8 tips are great ways to create lasting change, diversity, and inclusion at your company events.

bizbash.com

Event Innovators 2018: Top 10 Innovative Brands

In the age of social media, experiential marketing has become more crucial than ever to generate buzz, engage consumers, and increase profits. See which companies are creating the most meaningful, forward-thinking events.

eventmarketer.com

New York Comic Con's Top Brand Experiences

Amid the seas of book signings, photo ops, gameplay, cosplay, anime and more at the convention center, brands went heavy on experiential to engage fans, new and old, in their franchises.

eventbrite.com

4 Corporate Event Planning Mistakes and How to Avoid Them

A lot is at risk when planning a corporate event. One simple mistake can snowball quickly into disaster. And when it does, you’ll have to answer to stakeholders.

Fringe Ideas

wsj.com

How Robots and Drones Will Change Retail Forever

What if you could store and deliver goods as easily as data? Amazon, Walmart and others are using AI and robotics to transform everything from appliance shopping to grocery delivery.

adweek.com

Adobe Is Trying to Bring Augmented Reality Experiences Mainstream

With Project Aero, Adobe is trying to take its success with more familiar design tools such as Photoshop and Illustrator and use similar concepts to deliver AR at scale.

theverge.com

Facebook Announces Portal, An Echo Show Rival Focused on Video Chat

As Facebook works to contain the fallout from its biggest-ever data breach, the company is introducing a product that will bring a camera and microphone into your living room.

rollingstone.com

How Instagram Is Deciding the Future of Concerts and Live Music

A veteran concert designer explains how shows these days are just as engineered for audiences at home as for those in front of the stage.

In case you missed it...

The Hunt for Human Moments

Event marketers are tasked with refining the quality of interactions in our increasingly (dis)connected culturescape.

Newsletter Meeting Planners Combat Ballroom Fatigue with Adventurous Venues

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