Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun. In this guide, we explore what’s changing in culture and in the event industry, and how B2B marketers are giving even the flashiest of consumer events a run for their money.
Inside, you’ll learn:
- New methods for designing events with repurposing at the core
- How unique spaces are accommodating multigenerational audiences
- Insights into how AI is forever altering brand experiences
- Fresh perspectives on event content as a ‘continuum’ strategy
- Plus: Ideas to inject inclusive fun and surprises into programs
Ready to dig in?
This guide was co-authored and originally published by Event Marketer in January 2024. Click here to see the original publication on their site.