Insights

The latest news, trends, and insights in live and virtual event and experiential and content marketing.

B2B Marketing Strategies 2018

B2B Marketing Strategies 2018

March 17, 2018

So far this year, there are three B2B marketing strategies-meet-tactics that we are finding...

Read More
Cramer EventTech 2017 Presentations

Cramer EventTech 2017 Presentations

November 13, 2017

Across the three-day conference, EventTech 2017 showcased the latest technologies, newest trends, top best...

Read More
How Your Meeting's Music Impacts Your Audience

How Your Meeting’s Music Impacts Your Audience’s Emotion

September 30, 2017

So much planning goes into large-scale brand experiences. Event planners and experience designers focus...

Read More
10+ of the Most Awesomely Effective Event Websites

10+ of the Most Awesomely Effective Event Websites

August 22, 2017

We've touched on what makes a great event website in the past, noting that...

Read More
Why Experience Designers Are the New Event Planners

Why Experience Designers are the New Event Planners

August 11, 2017

Anybody living and breathing in the agency world for the past two decades knows...

Read More

Healthcare Brand Communications Utilize New Technologies to Empower Patients As Influencers

June 28, 2017

In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in...

Read More
Trends, Measurement, and Social Media for Events

Is Facebook Spaces the Beginning of an Event Industry Revolution?

June 7, 2017

Facebook is already considered the most effective social network for use when planning events....

Read More
The 4 Big Themes At Event Marketers 2017 EMS

The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit

May 10, 2017

The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...

Read More