The latest news, trends, and insights in live and virtual event and experiential and content marketing.
Why Event Marketers Should Pay Attention to Innovations in Theatre
August 25, 2015Theatre and event marketing have a lot in common: both tell stories in order...
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Google Project Sunroof – A Sign of Things to Come from Google
August 19, 2015On Monday, August 17th, Google—er, Alphabet—launched an initiative called Project Sunroof that aims to...
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Virtual Reality Untethered – The Samsung Gear VR Experience
August 14, 2015Inside Samsung Gear VR of course! The latest in consumer ready virtual reality technology...
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Why Is Gamification Effective?
July 20, 2015According to the Entertainment Software Rating Board, an estimated 67% of households in the...
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How to Reach the 4 Key Types of Audience Members At Every Event
June 12, 2015In today’s content-driven world, the material that makes the most impact is audience-centric and...
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How AR, VR, & The Metaverse Can Elevate Your Event
May 15, 2015Event marketers are eager to use new technology to help heighten experiences for hybrid...
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How Virtual Reality Is Shaping the Future of Brand Experiences
March 31, 2015In our first round of exploration with virtual reality technology, we got in a...
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