Insights

Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.

How AI Is Rewiring the General Session

June 9, 2025

By Michael Orlinski, Director of Marketing Walk into a general session. The lights are...

Read More

How to Align Experiential Marketing with Executive Priorities

June 9, 2025

By Michael Orlinski, Director of Marketing Securing executive buy-in for experiential marketing is not...

Read More

The Creative Director’s Mindset

April 30, 2025

In an era where audiences crave authentic experiences more than ever, event professionals are...

Read More

How to Budget for Your Video Production—And Maximize Your ROI

April 28, 2025

Is video production within my budget? It’s a question we hear all the time—How...

Read More

AI in Cramer Events

March 7, 2025

The adoption of Artificial Intelligence reflects a dynamic intersection of branding, innovation, and technology....

Read More

Recapping the 97th Academy Awards

March 4, 2025

The Academy Awards are about more than just who takes home the prize or...

Read More

Rare Disease Day 2025

February 28, 2025

Every year on the last day of February, the world comes together to recognize...

Read More

Authenticity In Events

February 4, 2025

Designing for authenticity to help audiences get the most out of shared experiences The...

Read More