Trade show booths typically follow a set of criteria: they have an architecturally eye-catching style, bold signage, a lounge or meeting space, and they are stocked with knowledgeable, outgoing staff. But on trade show floors, where these traditional booths are a dime a dozen, exhibitors are looking for ways to stand out. They’re subtracting from the criteria. In some cases, following no criteria at all.
Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: the anti-booth.
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From the studios of Cramer, thank you for joining us.
We’re already working on Episode 11.
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