Episode #5

Cramer's Podcast

Attendee Heat Maps, Empathy VR, and the Seventh Era of Marketing

You can also find this episode on iTunes, Stitcher, and Google Play.

Show Notes

Our co-hosts — Kate Romano and Brent Turner — are back for a new two-part episode.

In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Green 2.0, Attendee Heat Maps, and Empathy VR.

Next up, Brent returns for an insightful conversation with Robert Rose, Chief Strategy Officer for The Content Advisory, and author of the best-selling book Experiences: The 7th Era Of Marketing. In their discussion, Robert revisits the first six eras of marketing and explains why brand experiences are becoming marketers' secret sauce for making people fall (and stay) in love with their brand.

If you have feedback on our podcast, ideas for future episodes, or want to keep the conversation going, we love to hear from our listeners.

Find us on cramer.com and on Twitter with the handle @WeAreCramer.

From the studios of Cramer, across everyone at our agency, thank you for joining us.

We’re already working on Episode 6.

Experiential Marketing Trends

Explore 18 new trends from our collaboration with Event Marketer.

Download Volume Two

Podcast Attendee Heat Maps, Empathy VR, and the Seventh Era of Marketing

Unsupported browser: Your browser does not meet modern web standards. See how it scores »