The Millennial generation is here to stay, and as a trending topic worthy of discussion in the meeting and events industry, they're the target of our most recent white paper.
According to Wired, in 2015 Millennials became the largest generation in the workforce, making up 35% of US workers, and according to the Bureau of Labor Statistics, by 2020 they will comprise half of the workforce. They are the most educated generation in history, command $200 billion in annual buying power, and have a strong influence over older generations as well, according to Forbes.
As digital natives, Millennials process information in dramatically different ways. Ways that must be taken into account in designing the format for which information is presented in a meetings and events context.
And as the Millennial movement becomes more than just a generational nomenclature, and evolves into a culturally dominant mindset, it's become time to rethink corporate event strategies.
In our most recent white paper, we cover how to craft your event framework, communicate your content, and develop technology-centric solutions to engaging Millennials at your upcoming events.
Experiential Marketing Trends
Explore 18 new trends from our collaboration with Event Marketer.
Download Volume Two