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The Feed

Podcast /

Experiential Food

We spend an inordinate amount of our lives eating and thinking about food. Now event marketers are seeing the value in using food to elevate their brand, drive home a message, and compel social...
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Trend /

Modernist Throwbacks

A blend of modern and retro design in branding is influencing events.
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Catalyst Newsletter /

Issue 87

How To Restructure The Keynote Using Micro-Moments
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Story /

Breaking The Keynote Into Micro-Moments

Applying the mobile customer journey concept of micro-moments to keynote presentations to write and deliver more effective messages.
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Catalyst Newsletter /

Issue 86

Emerging Health & Wellness Trends in Events & Activations
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Story /

Emerging Events Wellness Trends

How Moments Are Moving People In More Ways Than Motivational Event Messages
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Trend /

Embedded Events

Events within events are disrupting the b-to-b conference paradigm.
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Catalyst Newsletter /

Issue 85

How C2 Montreal Is Evolving The Event Experience
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Story /

How C2 Montreal Is Evolving The Event Experience

At the intersection of commerce and creativity, there are ninjas and smoothie shots. Learn how C2 is evolving the event experience.
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Catalyst Newsletter /

Issue 84

3 Examples of Experiential Technology Promoting Environmental Consciousness
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Story /

Experiential Marketing Seeks To Save The Environment

The experience economy meets environmentalism in experiential martech's latest ventures and visions of the future.
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Catalyst Newsletter /

Issue 83

The Buzzword Breakdown for Meetings & Events Professionals
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Story /

The Buzzword Bible for Meetings & Events Professionals

Activations, AI, Blockchain, VR, & Other Need-To-Know Events Industry Jargon
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Trend /

Meetings as Journeys

How the “Disney World effect” is influencing internal meetings.
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Catalyst Newsletter /

Issue 82

Generative Artificial Intelligence: What It Is and Where It's Going
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Story /

Generative AI To Be Applied to Brand Experiences

Generative artificial intelligence and deep machine learning are set to build on the progress that basic AI has already made across business and personal computing and daily life - and then some.​
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Catalyst Newsletter /

Issue 81

10 Takeaways from the 10th Annual Women’s Leadership Forum
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Trend /

Culture Consciousness

How social consciousness in marketing is influencing internal events.
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Story /

10 Takeaways From The 10th Annual Women's Leadership Forum

The 10th anniversary of The Ad Club's Women's Leadership Forum celebrates strong women making an impact throughout Boston, across the nation, and around the world.
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In The News /

The Power of Real-Time Marketing

Live video streaming gives consumers a window into brand attributes
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In The News /

Cramer's Brent Turner Named to Prestigious 40 Under 40 List

Brent Turner, 39, works in Boston, as senior vice president, solutions—marketing strategy and technology, at Cramer. As a 2018 40 Under 40 honoree, Turner discusses his passion for the events...
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Catalyst Newsletter /

Issue 80

Key Takeaways From The World's Leading Life Sciences Meeting Management Conference
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Story /

Pharma Forum 2018 Reactions

Key takeaways from the 14th installment of the world’s leading life sciences meeting management conference, CBI's Pharma Forum 2018.
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Story /

Cramer's Pharma Forum 2018 Presentations

Get the quick recap and full slide deck from Cramer's presentations at Pharma Forum 2018.
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Story /

2018 B2B Marketing Strategies

B2B marketing strategies continue to evolve as technology advances, buyer-behaviors shift, and marketing objectives move in different directions.
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